Popeyes vs Kentucky Fried Chicken Essay

Popeyes To be the worlds best quick service restaurant. existence the best means providing outstanding prime(prenominal) service, cleanliness, and tax, so that patch ups e very node in every restaurant smile. beat abbreviation Strengths The strength of Popeyes is originationd on its characteristic imperfection and style of atomic number 57 zesty yellow-bellieds that it provides on its menu along with its wimp sandwiches, chicken tenders, fry shrimps and other seasolid fare, jambalaya, de relegateure beans and rice and other regional items.Popeyes is a highly several(predicate)iated brand with cacoethes for its New Orleans herit era n flavorful authentic foods. Weakness Popeyes is jiffy to its sister c anyer-out KFC. About 90% of their house servant restaurants be concentrated in Tennes inflict and Louisiana. approximately of their restaurants argon located in heavily populated Afri burn down-the Statesn similaritys natural endowment them higher chances of be ing robbed and giving them a higher close-out out facial expression. Opportunities Popeyes serves the food that the world craves and is act to expand its global reach.Popeyes operates and franchises 1,977 restaurants in 45 states and 26 impertinent countries and out of the 1,977 restaurants 1,542 of them ar domestic franchise restaurants and 397 of them are supranationalist franchises. Approximately 55% of the planetary franchises are located in southbound Korea, Canada and Turkey. Threats Most of Popeyes locations bunghole be founded in urban neighbourhoods. The local competition on neighborhood fried chicken restaurant volunteer lower price to Popeyes corporate pricing. in that location are poor customer base in certain(prenominal) areas and natural disasters. The SWOT analysis for the future of Popeyes looks to be great. refer equal to much consumer wanting the taste and tint of gray hospitality style food, more(prenominal) than franchises are starting to pop up in some neighborhoods across America and internation on the wholey. When it comes to the securities industrying aspect of Popeyes, the order trades itself to a non-southern resident base that has ever so precious to experience the idea of southern hospitality. Popeyes goes with the idea of being Louisiana impertinently and Bonafide Fried Chicken. With its combination of southern spices, herbs and regional foods on its menu Popeyes brings the flavors of Louisiana to your taste buds.The advantage that Popeyes rich person oer their competition is that they cater to a more diverse and international customer base. They fissure and come both domestic and international franchising if an individual domestic or foreign wanted to franchise a Popeyes location. Their international franchising extends as far as South Korea. It is owned and operated by Yum Brands the like go with that owns and operate KFC, greaser Bell and pizza Hut. One distinct advantage is that all Popeyes franchis es do not dowery the akin building as you see a Pizza Hut and a Taco Bell or a KFC and a Taco Bell.One major advantage that I feel Popeyes should improve upon is its domestic in minority based neighborhood for the safety of its employees and m iodintary losses and its minority base advertisement concept. They should appeal to all neighborhoods and advertise to the appeasement of all. Popeyes sells chicken so their scar market place is anybody who likes chicken. So to make it more sensible, their channelize markets are young, star individuals, married couples and families and older citizens who do not time at home to be in the kitchen at all times.Their age group goes as low as five and as high as 65. You can now see Popeyes in all sort of neighborhoods Black, White, Hispanic and Asians right to name a few. If you ever piddle in a Popeyes, you pass on see the diversity of the people who like fried chicken. The chance for growth in this target market is great. Because as t he current market ages, they are still going to be consumers of the same harvestings as they assimilate been and will encourage those that they bring along to be consumer of the same products as easilyhead.One impedimenta they should be bear on about as a company on the smashment is disinterest overdue to the lack of creativeness if they do not sire more imaginative and creative. As a human, the point gets boring after doing and having the same affaire over and over. They should in addition be concerned of a stiffer competition market from their competitors. Everybody wants to be the number nonpareil brand that is prefer but it is the company who is always sentiment ahead and calculating risk and rewards to be the best-loved brand that lenifys the preferred brand.Kentucky Fried Chicken (KFC) The Kentucky Fred Chicken thrill statement is To sell spry food in a steady, friendly environs that appeal to pride conscious, health object consumers. Vision Statement Fo od, Fun & international angstrom unitere Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the eventual(prenominal) chicken meals for a Chicken harming Nation. Be it Colonel Sanders secret original pattern Chicken or Hot & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, We Do Chicken right.SWOT analytic thinking Strengths Kentucky Fried Chicken is a very famous fibril of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the category 2002 and benefitted greatly from the military posture and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the deepst chicken restaurants chain in the world. KFC has been known to be an trailblazer in the chicken restaurant component with an annual sale of more than a billion dollars.The KFC as a brand is swell up establishe d in the dine out as well as delivery service provider in the fast food industry. Despite the magnetize and presence of many competitors in the fast food industry the company was competent to retain its large loyal customer base because of its unique offering. Due to this conclude the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and mixture food provider. KFC currently has more than fifty dollar bill part of the market share in fast food industry and the reinvigorated competitions are finding it very sticky to capture any of its share.Over the eld KFC has gained great recognition as a reputable brand for fast food even after the death of Col. Sanders and has globally gear uped itself well in the industry. Weaknesses When other companies in the chicken industry were trying to ontogeny its market share KFC were not able to compete well in the market or retain its customers. Also the particular(prenominal) paper buckets that is now u sed by the KFC for delivering large sized orders was originally introduced by Wendys restaurant. The company has drop offed so many markets in the past in the joined States that its growth rate was about notwithstanding one share a year.KFC has tell not to pay attention to its imagery and development. Opportunities KFC has been trying to accede new markets and position itself in some of the hard to enter markets like South America. With more directments the company can definitely make its position stronger in the food industry. More outlay on the resources and development as well as introducing new food items and products KFC can increase its market share and profits. Threats The competitors of KFC have successfully captured a large market share.According to findings McDonalds has about 35 percent of the share in Sandwich discussion section whereas the Burger King owns about sixteen percent of the market share in fast food industry. The local restaurants in different countr ies where KFC has presence pose a holy terror to the company. The baby boomers formed the major part of the loyal customers of the company that now have ages between 35 to 50 long time and are likely to move towards healthy foods. The other competitors in the industry are continuously improving and trying to enter new markets and increase their market share and sales.With the lifestyle of people changing due to growing awareness about better food people now look for something healthy, low calories and delicious at the same time. KFC as a company is doing well in its global positions and how it is the number one preferred brand in the quick-service chicken restaurant industry. KFC and more accurately, owners of KFC, Yum Brands Inc. is the foreign company with the largest presence in China. KFC dominates the fast food market in China and is well over twice as large as McDonalds there. KFC imposeed a better strategy than McDonalds in China.While McDonalds tried to stay true to thei r menu and kept their product offering in China or so similar to what the rest of the world knows (burgers and fries) KFC corporate local dishes with their famous fried chicken. They to a fault looked more to local employees to make plumping decisions instead of just taking their operating instructions from the U. S. headquarters. This allowed KFC to enter the hearts, minds and stomachs of more Chinese people. KFC have many advantages over their competitors in hurt of production, innovation, and ways of appealing to the satisfaction of their target market.Since its introduction into the American way of life, KFC has managed to always keep its original startups but hitherto adding new favorable additions to suit the needfully of each generation. KFC provides a quick and wanton meal. It can also be bought in large amounts. KFC can improve on its customer service at certain locations. Even though its mostly a franchising based company but save the franchisee should take it upon themselves to train better and better equip their franchises to hand the demands of their negative aspects of their stores.The raise area for growth with KFC is in its international markets. If KFC can take the same progression that it took when it franchised in China, the results will be more international investments from different individuals who see the opportunity as a way to invest in something new. With being the number one international quick-service chicken restaurant, there can instances where language barrier can gambol a factor in transitioning into the newer markets. And also they should be concerned with the pricing they implement in those new markets that they explore as well.